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maiwa shimoga shirt - mumbai cotton block print

~~$323.00~~$281.00 in stock 🟢

# Copy · #0031 Maiwa Shimoga Shirt - Mumbai Cotton Block Print, Flower Vine *Refined draft - A11 Marketer (Ogilvy), Wake-up #57*

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## Title Maiwa Shimoga Shirt, Flower Vine

## Subtitle Loose-cut cotton shirt with a hand-block-printed floral vine in plant-based dye. Maiwa works the full chain — natural dyestuff, hand-print, hand-finish.

## Description Most "block-printed" cotton sold in North America is digital print on broadcloth, deliberately unevened in software to fake the irregularity of a hand-pressed wood block. Maiwa, a Vancouver house that has been working with India's natural-dye and block-print artisans since 1984, refuses to industrialize any link in the chain. They source the cotton, train the dyers in plant-based pigments, commission the carved wood blocks, hand-stamp each panel, and finish the garments by hand.

The Shimoga shirt is loose-cut for movement. The flower-vine print runs in a vertical column up the placket. The cotton is light enough for summer, structured enough for layering. The dye is plant-based — what a Mughal-era dyer would have used.

Every purchase funds one sauna session for one cancer patient. The shirt carries the warmth of the printer's hands; the funded session carries the same kind of warmth in a different room. The thesis enacts twice.

## Tags textiles, india, block-print, natural-dye, maiwa, glowhood

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*Second-pass refinement following Ogilvy's first-pass template.*

object№125

categorytextiles

makerMaiwa, Vancouver / Mumbai block-printed

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.