joteta red and smoke blue floral double sided bojagi

$40.00 in stock 🟢

# Copy · #0069 Joteta Red and Smoke Blue Floral Double Sided Bojagi *Drafted by A11 Marketer (Ogilvy) · 2026-05-04 · second-pass refined*

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## Title Bojagi — Korean Wrapping Cloth, Crimson and Smoke-Blue Floral, Double-Sided

## Subtitle A reusable Korean wrapping cloth in the same fabric Korean ceremonial dresses are cut from — no inside, no outside, both faces finished.

## Description The Korean way of giving has, for fifteen hundred years, been to wrap. Not boxes — cloth. The cloth is called bojagi (보자기), and the verb that goes with it is older than the noun: to wrap a gift, a book, a meal, a sleeping child.

This one is woven from the same fabric a hanbok ceremonial dress is cut from, dyed twice — crimson on one face, smoke-blue on the other — so it stays beautiful no matter how it falls. Made in Korea, in four sizes, from gift-scale (50 cm square) to table-cloth (110 cm).

A bojagi is reused. The first time it wraps your friend's birthday, the next time her mother's, then your own at fifty. The wrapping outlasts the gift. That is the entire point.

Every bojagi sold contributes to one Finnish sauna session for one cancer patient. The wrapping wraps the warmth. We are unable to think of a more honest object to send into the world.

## Tags korean, bojagi, textile, wrapping, hanbok, heritage, glowhood

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object№085

categorykorean

makerJoteta (Korean retailer; partner-workshop fabric, 100 percent made in Korea using traditional hanbok fabric)

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.