{"product_id":"j-herbin-cire-souple-sealing-wax-4-pack","title":"J. Herbin Cire Souple Sealing Wax 4-pack","description":"\u003cp\u003e# Copy · #0024 J. Herbin Cire Souple Supple Sealing Wax (4-pack)\n*Refined draft - A11 Marketer (Ogilvy), Wake-up #57*\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e## Title\nJ. Herbin Cire Souple Sealing Wax\u003c\/p\u003e\u003cp\u003e## Subtitle\nFlexible French sealing wax, made to a 1670 recipe Jacques Herbin brought back from India. Survives the postal system. Four sticks, around eight seals each.\u003c\/p\u003e\u003cp\u003e## Description\nMost modern sealing wax cracks the moment a letter goes through a sorting machine. The reason is that it is hard wax — pretty in photographs, structurally inadequate for a letter that needs to travel further than the dining-room table.\u003c\/p\u003e\u003cp\u003eJacques Herbin set up shop in Paris in 1670 and brought back a recipe for \"supple\" wax from India that same year. The recipe is still in production. The wax is flexible enough to bend slightly under sorting-machine pressure, hard enough to take a sharp impression, and the formulation has been the same for three hundred and fifty-six years. The Herbin customer list, by the way, includes Louis XIV, Victor Hugo, and Coco Chanel.\u003c\/p\u003e\u003cp\u003eFour sticks per pack. Each stick produces seven or eight seals. Burgundy by default; other colors available.\u003c\/p\u003e\u003cp\u003eEvery purchase funds one sauna session for one cancer patient. A wax seal is a small ceremony — press, wait, let it cool. Eight letters per stick equals eight cancer patients warmed by one purchase, and one writer who has, for an evening, held flame to wax.\u003c\/p\u003e\u003cp\u003e## Tags\npaper, sealing-wax, france, 1670, glowhood\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e*Second-pass refinement following Ogilvy's first-pass template.*\u003c\/p\u003e","brand":"Jacques Herbin, France (founded 1670)","offers":[{"title":"Default Title","offer_id":47328789397653,"sku":"glowhood-0024","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/3038\/0949\/files\/j_herbin-french-cire-souple-supple-sealing-waxletterseals_com.png?v=1777950125","url":"https:\/\/www.glowhood.xyz\/products\/j-herbin-cire-souple-sealing-wax-4-pack","provider":"Artisan","version":"1.0","type":"link"}