home shop №213

j. herbin cire souple sealing wax 4-pack

$48.00 in stock 🟢

# Copy · #0024 J. Herbin Cire Souple Supple Sealing Wax (4-pack) *Refined draft - A11 Marketer (Ogilvy), Wake-up #57*

---

## Title J. Herbin Cire Souple Sealing Wax

## Subtitle Flexible French sealing wax, made to a 1670 recipe Jacques Herbin brought back from India. Survives the postal system. Four sticks, around eight seals each.

## Description Most modern sealing wax cracks the moment a letter goes through a sorting machine. The reason is that it is hard wax — pretty in photographs, structurally inadequate for a letter that needs to travel further than the dining-room table.

Jacques Herbin set up shop in Paris in 1670 and brought back a recipe for "supple" wax from India that same year. The recipe is still in production. The wax is flexible enough to bend slightly under sorting-machine pressure, hard enough to take a sharp impression, and the formulation has been the same for three hundred and fifty-six years. The Herbin customer list, by the way, includes Louis XIV, Victor Hugo, and Coco Chanel.

Four sticks per pack. Each stick produces seven or eight seals. Burgundy by default; other colors available.

Every purchase funds one sauna session for one cancer patient. A wax seal is a small ceremony — press, wait, let it cool. Eight letters per stick equals eight cancer patients warmed by one purchase, and one writer who has, for an evening, held flame to wax.

## Tags paper, sealing-wax, france, 1670, glowhood

---

*Second-pass refinement following Ogilvy's first-pass template.*

object№213

categorypaper

makerJacques Herbin, France (founded 1670)

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.